With 15 years of experience, including 8 years in China and now based in Paris - France since 2017, I specialize in branding and brand creation.
My focus is on helping brands tell compelling stories through meaningful experiences.

My background in industrial design has led me to explore various creative fields such as product design, retail, branding, short films, advertising, and brand activation, with entrepreneurship being a central aspect of my career.

Over the years, I've developed a deep understanding of what makes brands impactful. Brand rituals, experiences, and storytelling are key in amplifying a brand's voice and ensuring a consistent message for diverse audiences. I believe these elements are crucial in shaping contemporary brand culture and engaging consumers effectively.

Continuously seeking growth and improvement, I am dedicated to using my expertise and passion for brand development in all future opportunities.