Le projet :

Réalisation pour l’Oréal de différents supports de communications, sur le thème de l’hotel particulier et le savoir vivre à la Française.
Travail sur un display de présentation et des cadeaux pour leurs clients VIP en Chine.

Originally a fragrance house, Lancôme was founded by a French chap named Armand Petitjean back in 1935. His five perfumes were an immediate success and he soon moved on to skincare. ABSOLUE is the quintessence of Lancôme’s savoirfaire & Luxury ‘‘à la française’’. The scope of the project was to talk about Lancôme’s ‘‘art de vivre’’, through visual merchandising and CRM (cultural book intended for VIP clients). And the starting point was the french ‘‘Hôtel particulier’’.
I was in charge of the concept and its design application on the VIP gift and gift tower display (including renders and models).

Mes missions :

• Concept créatif

• Merchandising et CRM